The role of augmented reality (CA) in the retail trade is growing every year, suggesting that technology will soon be necessary for retail companies to prosper. There are many ways in which augmented reality can help retail businesses, provide virtual cloakrooms to brand awareness.
A recent report of retail perception found that 61% of buyers prefer to shop in a store with AR technology compared to the one that does not. The report also found that 71% of consumers would sell more often in a retail store if augmented reality was part of their business model. These figures indicate that consumers are increasingly interested in AR technology and its impact on the purchase experience. But how is exactly augmented retail reality transforming the industry? And what trends in augmented reality can we expect in the future?
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We will take a look.
Virtual adjustment rooms
One of the greatest ways that Change purchases experience is to allow customers to try clothes through virtual fitting rooms. Since customers do not have to physically put a garment, it is not necessary to worry about long lines for adjustment rooms. This is particularly important during the well-occupied purchases seasons because buyers have been known to buy items, try them at home, then simply retake them to avoid the lines of the access room. In this way, access to virtual adjustment halls encourages customers to purchase and reduce the number of returns.
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Although virtual adjustment rooms can be used during its store purchases, they are particularly useful for e-commerce stores. After all, a major problem with online shopping in the past did not know if a clothes element will be beautiful. By allowing customers to see objects on their person, virtual connecting rooms help online buyers buy with more confidence.
Another disadvantage of online shopping is that it can be difficult to know if something really goes. It can be extremely disappointing that buyers fall in love with a garment, only to have to return it because of the bad dimensioning. This can be an arduous process for the manufacturer and the customer. The Fit Freedom solution is a body measurement application of augmented reality (CA) designed to simplify the online shopping experience. The Fit Freedom app uses the consumer smartphone camera to provide fast and simple body measurements. The resulting 3D model allows the platform to recommend the perfect size of the consumer on the websites of the retail sales partners, by eliminating the hassle of the comparison of different dimensioning tables. The user simply seizes their "ID of Freedom of Adjustment" (their email address) to instantly initiate the Libery Fit Dimensioning Algorithm.
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Virtual connection rooms and body measurement applications restore the convenience of online purchases and help the client choose the right object and the right adjustment each time. Many companies use virtual fitting rooms, including Topshop, Converse and Gap. These companies have found success with technology, with increased sales and customers with easier way to try clothes.
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Improve home purchase experience
With AR, you can test more than clothes of the comfort of your home. For example, the color application of the Home Depot project allows users to see how a paint color will look in a user's home. It's very precise, too; The application even considers lighting, objects and shadows. The final result is a realistic representation of what a certain nuance of paint will look like if you had to apply it to your walls.
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Anthropology uses a similar approach to increase its furniture sales. The application provides buyers with detailed furniture overviews in a variety of fabrics, shapes and colors. In addition, users can see furniture of various lights and shadows, as well as several angles.
Naturally, personal product retailers have also benefited from technology. Also Read: AR App Development Company in Mumbai
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