Virtual Reality and Use Case in Automotive

Although hardware VR today surpassed the first VR headset equipment fixed to the ceiling for a man's head does not crash, it is still too large and expensive for mass use. In addition, as VR has a long history of use for the needs of gaming and entertainment (for example, watching a 3D movie, 3D virtual tour etc.), businesses see less opportunities to invest in VR - $ 90 billion investment in AR compared with $ 30 billion in VR years 2020 according to a study Digi-Capital. In addition, the option to use in the automotive VR is limited to a few cases of use, in addition to in-car entertainment (for example, at CES 2019, Audi showed its technology demo ride experience for rear passengers). The most popular today is the virtual reality applications for a test drive which completely changed the traditional approach for the first trip. In the pre-sales stage, VR could be a kind of bait marketing to attract potential buyers to try new vehicle models or features in the centers of dealers. In this way VR test drive allows generating more spectators (for example, 1,500 people tried VR Ford test drive for a car show), cut the cost of transportation vehicles and gather immediate feedback. Mixed Reality and Use Case in Automotive The term is said to itself combines the best parts of virtual and augmented reality (for example, Microsoft HoloLens, Meta 2, Magic Leap). Some sources also call it an advanced form of augmented reality when the connection from the user to the real world do not run away, but enhanced with virtual objects realistically fill the space around us. Imagine one of the famous scene from the movie Jumanji, as naturally rhino crashing through the living room or a monkey in a police vehicle. By using a mix of technologies fact, ginning up a game similar arrangements be sufficiently achieved today. For vehicle design and engineering teams, the potential of AR and MR allow achieving the desired accuracy of virtual representations of car models. Thanks to that, the conventional clay can be replaced with a 3D visualization designers can interact with in real-time. Most importantly, it disappeared the need to create physical prototypes that allow to create dozens of iterations of the model vehicle or separate elements, shape, position, etc. This way AR helps accelerate the development process and provide more rapid prototype vehicle. A good example is the new-age Ford's design studio that puts into practice HoloLens Microsoft Virtual Reality to reshape its own approach to the layout of a new car model: