The transition to the web starts around 20 years ago. It has happened in many fields: education, entertainment, collaboration, e-commerce, marketing, communication, real estate. The same thing happens in the travel industry. The more clients travel agents choose to arrange their own holidays using online tools.
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VR can make extraordinary experiences just limited by your imagination. It is a very good tool for hotel marketing, flight, and travel products. As a company or travel company, you can provide a unique customer experience with VR elements on your website or as an application download.
Virtual reality in the travel industry vs. reality
Only a few years ago, virtual reality was being bombarded with very real money. The industry raised around $ 900 million on venture capital in 2016, but in 2018 the figure dropped to $ 280 million. Oculus-company-owned Facebook behind one of the most popular VR headsets in the market - plans to provide 1 billion headsets to consumers, but last year selling nearly 300,000.
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The latest article in Fortune and the threshold has voiced disgust for VR technology. Common complaints include expensive, clumsy hardware, or uncomfortable and unimaginative or recurrent content. Skeptical has compare VR experiences to FAD 3D television early 2010. We can understand skepticism. That is why it is important to understand that VR is here not to replace the real world but to expand your chances.
VR in the Travel Industry
Advantages of VR for Travel and Tourism
The main benefit of virtual reality in the tourism industry and travel is at first giving a kind of 'before you buy. The immersive nature of VR allows everyone to experience a virtual version of a hotel room, attraction, or a unique selling point. VR can cause strong emotions more convincing than just looking at images or reading customer reviews can reach. Because customers usually need a lot of information before they book a hotel room, you can significantly shorten the process of researching and searching for information using VR.
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VR experience offers an effective way to show customers how their stay looks like, and gives them the belief that they are dealing with honest vendors without hiding, before arriving at the purchasing decision. The following is a complete list of options that you can check with the help of VR:
Emotions and new experiences.
Immerse all their senses into happiness.
Culture and art.
Natural.
Architecture.
Education.
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5 ways VR can change the travel industry
A very large tourist destination dominates the tourism market, making marketers in attractions smaller or less famous competing.
VR helps to attract many visitor viewers to see potential goals and show how worth a visit. The VR experience that grabs attention, immersive has a greater exponential impact on increasing visitors' intention rather than traditional media, and at a relatively small cost.
Or you might not want a hording of visitors to get off in a place that is destroyed under the mass of tourists. Or some environmentally sensitive objectives will have a unique ecosystem in the danger of human intrusion. Or a goal may be too expensive for most people to reach. In this case, VR can provide a satisfying replacement for real experience.
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