Why embrace the AR technology in a branding campaign?
This year must have seen some AR applications are unique and outstanding has been surprising people for the most part. But definitely, it is not the end. With AR become multidimensional and comprehensive technology, the practice seems to be the time-honored.
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Many of fame is accredited to some giant tech-savvy who have adopted the technology of AR in some ways the most innovative and profitable. From the names of well-known industries such as IKEA and PepsiCo for IBM and many others, they all have been arranged in the AR technology through them to add value to their brand campaigns and has become a buzz in town.
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This article will dwell into how and why the company can make them more effective brand campaign with the incorporation of AR along with citing a few examples of companies that have achieved the same.
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Why embrace the AR technology in a branding campaign?
Branding, Marketing or Advertising names may sound different but the goal remains the same, letting customers know about your products / services. By awal’era information ‘, more transparency and discretion in any domain can appeal to the masses and that is what AR promises. With the additional layer overlay on the real world, AR promise to engage customers for more in-depth than ever before. The list below gives a good reason why we should combine the AR for the brand:
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yeppar-to-brand
3D visualization: Improved visibility and scale is what ensures AR bids. With more content has been contemplated by the AR technology, companies can take advantage of forming a strong alliance with the client. 3D visualization, key properties of AR, let Unleash consumer is more.
Cheap: Digital marketing is much famous for particularly cheap and far-reaching. Having to advertise products / services via other platforms such as magazines and TV drain a lot of cost and effort. AR offers a combination of higher interactivity and lower costs.
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Immersive: AR establish an emotional connection between the buyers and the product, as it allows the user to visualize the same in their own world. Just what ‘try before you buy’ means a slogan! Thus, AR let the brand involved to level faster and deeper ensure brand loyalty and promotions
Mobility: ‘The shop anywhere, anytime’. ‘Get anytime anywhere’, ‘Searching anywhere anytime’, stripes tag some evidence mobility rate guarantee AR bids from the PC to the latest laptop and Smartphone AR applications, we can take advantage of anything with a single click.
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After pointing how AR can make a difference in the way people connect and interact with the environment around them, clearly, how companies can take advantage of these properties to make them more efficient brand campaign. With all the excitement surrounding AR gadgets such as the Oculus Rift and Google glasses, the opportunity right in front of the AR technology to absorb and put themselves in a decent position.
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However, other psychedelic campaign raised by Dabur in partnership with Yeppar has changed the landscape of how a simple FMGC product in the dining room look-like, kind of felt like. After adding life to the milliliter carton pack, with the inclusion of the logo AR Dabur, has changed the way, how the children were delighted and drink products under pipeline esophagus with joy.
Extending the reach of your support with additional small screen companion (AR applications on smartphones). Let your customers know you better in the stretch one click. By AR in branding ‘offer more get more’ campaign is what works ideally.
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